Tesla faces a European crisis as CEO Elon Musk’s inflammatory social media posts and political commentary devastate the company’s international prospects. Marketing analyst Scott Galloway warns that Musk’s interventions in German politics and UK social issues through his X platform have created “historic brand destruction” for the electric vehicle manufacturer. The numbers tell a troubling story for Tesla investors. European sales are declining sharply, contributing to a catastrophic 71% drop in company profits. Tesla’s brand reputation has nosedived from 8th to 95th place in industry rankings, reflecting widespread consumer rejection. Galloway’s assessment on the Pivot podcast highlights a fundamental strategic error, noting that Musk has alienated Tesla’s natural customer base while courting political supporters who have no interest in electric vehicles. The company’s struggles in Europe, a crucial market for EV adoption, could have lasting implications for Tesla’s global growth strategy.
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