With sold-out screenings reported nationally, the KPop Demon Hunters sing-along event has been a resounding success, culminating in a number one box office finish for the Netflix film. The animated feature earned an impressive $18-$20 million over two days, demonstrating the immense drawing power of event-based cinema and a highly engaged online fanbase.
The film first captured the hearts of audiences on Netflix, where it became the service’s second-most-popular movie ever. Its music was a core part of its appeal, with the soundtrack producing several hit songs that became fan anthems. This musical focus made it the perfect candidate for a sing-along theatrical experience.
The event played out in 1,700 theaters, and the response was overwhelming. Approximately 1,150 screenings were completely sold out, a clear indication of the pent-up demand for this kind of interactive content. This success was achieved even without the participation of AMC Theaters, the nation’s largest cinema chain.
KPop Demon Hunters, which follows the adventures of a girl group that secretly fights demons, has now proven its commercial viability both on streaming and on the big screen. Its victory is a major win for Netflix and a bright spot for the movie industry.
136